Starting a Business in Coleraine
If you are in the process of planning your business, have just started trading or have been in business for some time, Causeway Enterprise Agency can provide you with the tailored support you need to manage it more efficiently, productively and profitably.
Sponsors at Flowerfield for the Social Media for Business conference are Philip Bain of the Chartered Management Institute and Shredbank, Head of the Business School at UU Karise Hutchinson, guest speaker Social Media Guru Wayne Denner with Jayne Taggart Chief Executive at the Causeway Enterprise Agency.Picture by Clancy Photography
Social Media guru tells businesses about the importance of a good Social Media Plan
Social media guru, Wayne Denner, enthused local businesses on the importance of a social media plan at a recent seminar hosted by Causeway Enterprise Agency, in association with the Chartered Management Institute, Ulster University and Causeway Chamber of Commerce.
Wayne demystified the latest social media trends, explaining how companies can use ‘News Jacking’ to piggyback off the day’s biggest news stories to draw attention to their own brands; how ‘Content Marketing’ is so much more valuable than traditional publicity and, critically, how a well thought out ‘Social Media Plan’ is key to successful social media engagement. Wayne also covered the popular phenomenon of ‘Live Streaming’, as well as how to effectively generate leads through social media; and finished off the seminar with the ultimate ‘Essential Toolbox’ for social media marketing.
Philip Bain, Chair of CMI said “The Chartered Management Institute were delighted to have sponsored such an exceptional event that was hosted and organised by Causeway Enterprise. This digital event truly delivered what it promised, giving us rich insights into what we all need to know and do as business owners in this ever changing social media world.”
Jayne Taggart, CEO of the Causeway Enterprise Agency, said “Marketing techniques are forever changing, so it is critical for our businesses to keep up-to-date with the latest marketing trends and innovations. We try to do this through our regular seminars, whilst ensuring that we secure speakers who are at the forefront of their industry.”
Fiona Bradley of Fiona Bradley Training and Consulting welcomed to the Causeway Enterprise Agency by Chief Executive Jayne Taggart for the Women in Business conference on Confidence in Women. Picture by Clancy Photography
'Confidence in Women - An asset not a crime'
The concept of confidence in women was explored at a recent Woman in Business NI event at Causeway Enterprise Agency. Facilitator Fiona Bradley spoke to a range of local business women, from a variety of industry sectors, affirming that women need to learn to embrace confidence as an asset in both their personal and professional lives.
Jayne Taggart, CEO of Causeway Enterprise Agency, and Causeway Regional Ambassador for WIBNI, said,
“I am often struck by the demand by women in business for this type of seminar, therefore highlighting how the whole area of confidence can be something so many women still struggle with. This inspirational seminar reminded us women of the importance of truly valuing our strengths – so that we can have the confidence to take our businesses to where they need to go.”
At the event, which was free for WIBNI members, participants learnt about how to stop negative self-talk and its limiting behaviours, how to dress to feel good, how to drop the energy vampires and how to unapologetically embrace and share their strengths.
One of the delegates, Heather Dempster from Javelin Success said,
“We explored the area of confidence, learnt how to reframe negative self-thoughts, how to manage people who drain us and to focus on our strengths. The round table discussion in groups was hilarious at times, but provided a great opportunity for networking and building relationships.”