Starting a Business in Coleraine
If you are in the process of planning your business, have just started trading or have been in business for some time, Causeway Enterprise Agency can provide you with the tailored support you need to manage it more efficiently, productively and profitably.
As part of the Causeway Enterprise Agency’s Lead2Grow programme, Lara Morgan returned to the north coast to deliver two sell out sales masterclasses in the Royal Court Hotel. A popular keynote speaker at the Lead2Grow conference in February, Lara was asked back to cover a subject she feels passionate about – sales, and how companies can do it better! A day packed full of tips and strategies on how to get ahead of the competition, Lara covered everything from qualifying prospects to how to close a sale. Day one covered the fundamentals of selling, with the second day focusing on sales to accelerate growth.
Jayne Taggart, Chief Executive of Causeway Enterprise Agency, supported by the First Minister when the Lead2Grow Programme was launched in February said, “Lara has a reputation of delivering exceptional workshops and she definitely delivered in Portrush. With over a hundred delegates attending across the two days, they were all buzzing and ready to put their new ideas into action when Lara had finished. It is important that new entrepreneurs as well as those who have been in business for a number of years, have an opportunity to be motivated, and learn how to motivate others. This is how we continue to drive our economy and attract new staff and customers."
Lara Morgan, is a unique female entrepreneur in business, as she is most widely known for building her own global leading brand before selling a share of the company for £20 million! At 21 she was managing a sales team and at 23 started her own business supplying toiletries to the hotel industry. She said, “The two days focused on the different levels of delegates attending as some are new to the industry. We discussed how to close a sale and why most people fall at the first hurdle! It’s very simple but many fail at it over and over again. Creating a strategic foundation to accelerate growth is another very important part of development. I took the delegates through each stage of making a sale and how to ensure they secured a repeat! The relationship with a client is equally important, as it goes a long way to building your future sales figures.”
Two of the delegates attending were asked how they both enjoyed the masterclass and how they believe it will help them in the future.
“I'm so glad I made the effort to take time to attend Lara Morgan's Sales Masterclass”, said Danielle Tagg, “At first, I didn't think it will be relevant to my business, but Lara was brilliant at engaging with all participants and encouraged us all to think differently than our competitors regardless what sector we are in. Her class on sales was of great benefit to me as I came back to my office full of ideas and tips that I will implement to my work.”
Laurie Davies of Lacada Brewry was the second to comment, stating, “3 words, ‘mind altering mentoring’! My colleague and myself left the class with an invigorated and revised outlook as to how we do sales and do business. Lara is one of those rare teachers who challenges and encourages you both by her example but crucially by honing and improving what you already have and this is done in a robust but humorous and life affirming way. We put what we had learnt from the class into practice first thing the next day. You will find yourself wanting to make a sales call by lunchtime of the class.”
Lead2Grow is part funded by the Causeway Enterprise Agency and the UK Commission for Employment and Skills.
Jayne Taggart, CEO of CEA with Paula McIntrye Celebrity Chef and Louise McLean, Willow Artist. View more pictures of this event here
To celebrate Northern Ireland’s year of food, the Causeway Enterprise Agency delivered an arts and cultural heritage project to six local schools entitled a ‘Feast for Heritage’
In association with Coleraine Neighbourhood Renewal Partnership, the project was delivered in two phases. The first relating to understanding heritage through arts and crafts provided by willow artist Louise McLean, and the second was the link with our year of food and drink, supported by celebrity chef Paula McIntyre.
The aim was to engage with schools and facilitate a series of arts and heritage skills workshops which included teaching traditional weaving techniques using many locally grown willows. Over 150 children from Ballysally Primary School, Killowen Primary School, Millburn Primary School, St. John’s Primary School, Coleraine College, and North Coast Integrated College, attended the programme to make their specialised willow baskets.
Jayne Taggart, Chief Executive of the CAE stated, “Traditionally, basketry provided an interface between people and domestic, social and economic life. From fishing to farming our hunter gatherer ancestors have always needed baskets for food. This ancient craft skill is becoming very scarce and is at huge risk of dying out completely.
“By bringing the children together and providing them with an opportunity to link their heritage with this year’s celebrations on food, the experience was invaluable to watch how they all worked together to develop their skills.
“Each school was provided with 12 hours of workshop sessions facilitated by Louise, as she helped them to choose willow and learn how to use the techniques available. The children produced a range of baskets to showcase the variety of foods each one related to. For example, each held either potatoes, fish, bread or other types of vegetables.”
One of the themes was to learn where willow comes from and the significance of names locally, such as ‘Ballysally’ Willow names in places, how our ancestors used it and how they may use it in the future. The pupils learned traditional weaving techniques and about their sustainability. They also discovered the heritage of willow and its importance to the local area as the sessions has helped to promote and keep alive traditional heritage skills.
Ms D McHenry, Millburn Primary School was one of the teachers supporting a class attending the programme, stated, “Louise was a terrific facilitator and all the pupils greatly enjoyed the workshops and the sharing of her talents.”
A celebration event was hosted at the Causeway Coast Vineyard Conference Centre where the children got the opportunity to meet our very own local celebrity chef, Paula McIntrye. This celebration event showcased the willow baskets that had been produced by the children as Paula carried out a cookery demonstration, to let the learn all about the heritage foods that would traditionally have been served in the baskets they proudly had on display
Funding for the project was provided by the Department of Culture Arts and Leisure, and Coleraine Neighbourhood Renewal Partnership while being delivered by the Causeway Enterprise Agency.