Starting a Business in Coleraine
If you are in the process of planning your business, have just started trading or have been in business for some time, Causeway Enterprise Agency can provide you with the tailored support you need to manage it more efficiently, productively and profitably.
CONTENT IS KING!
Wayne Denner, mentor in social media, recently led a masterclass in developing digital networks, with Leanne Ross of a ‘cupoflee’. Leanne is a digital blogger and well known for her bestselling book ‘Talk is Cheap – the digital PR your start up needs, but can’t afford’. The sessions were held in the Causeway Enterprise Agency in Coleraine, stemming from the successful Lead2Grow programme.
‘Content is King, and Content is Queen’ was the first in a series of masterclasses, to be held by Wayne. He went through the stages of engaging the delegates in understanding the importance to designing and creating effective content, to how to access digital PR opportunities, locally and internationally.
While Leanne took the delegates through each stage of blogging, she focused on how to write a blog and how to increase enquiries and sales through a blog. It was a new aspect of social media for many of those attending.
Jayne Taggart, Chief executive Causeway Enterprise Agency stated, “Feedback from these two sessions have been extremely positive. Many of the delegates have recently attended our Lead2Grow programme and are micro-businesses in the borough.
“The series of digital masterclasses planned for the coming months, are aimed at supporting businesses to source and benefit from online PR opportunities.
“Our masterclasses are led by some of the best mentors in the country. This was another example of an interesting and extremely beneficial workshop from the Causeway Enterprise Agency. We look forward to the next one.”
For information on this event and other opportunities being managed or held at the Causeway Enterprise Agency, contact 028 7035 6318 www.causeway-enterprise.co.uk
As part of the Causeway Enterprise Agency’s Lead2Grow programme, Lara Morgan returned to the north coast to deliver two sell out sales masterclasses in the Royal Court Hotel. A popular keynote speaker at the Lead2Grow conference in February, Lara was asked back to cover a subject she feels passionate about – sales, and how companies can do it better! A day packed full of tips and strategies on how to get ahead of the competition, Lara covered everything from qualifying prospects to how to close a sale. Day one covered the fundamentals of selling, with the second day focusing on sales to accelerate growth.
Jayne Taggart, Chief Executive of Causeway Enterprise Agency, supported by the First Minister when the Lead2Grow Programme was launched in February said, “Lara has a reputation of delivering exceptional workshops and she definitely delivered in Portrush. With over a hundred delegates attending across the two days, they were all buzzing and ready to put their new ideas into action when Lara had finished. It is important that new entrepreneurs as well as those who have been in business for a number of years, have an opportunity to be motivated, and learn how to motivate others. This is how we continue to drive our economy and attract new staff and customers."
Lara Morgan, is a unique female entrepreneur in business, as she is most widely known for building her own global leading brand before selling a share of the company for £20 million! At 21 she was managing a sales team and at 23 started her own business supplying toiletries to the hotel industry. She said, “The two days focused on the different levels of delegates attending as some are new to the industry. We discussed how to close a sale and why most people fall at the first hurdle! It’s very simple but many fail at it over and over again. Creating a strategic foundation to accelerate growth is another very important part of development. I took the delegates through each stage of making a sale and how to ensure they secured a repeat! The relationship with a client is equally important, as it goes a long way to building your future sales figures.”
Two of the delegates attending were asked how they both enjoyed the masterclass and how they believe it will help them in the future.
“I'm so glad I made the effort to take time to attend Lara Morgan's Sales Masterclass”, said Danielle Tagg, “At first, I didn't think it will be relevant to my business, but Lara was brilliant at engaging with all participants and encouraged us all to think differently than our competitors regardless what sector we are in. Her class on sales was of great benefit to me as I came back to my office full of ideas and tips that I will implement to my work.”
Laurie Davies of Lacada Brewry was the second to comment, stating, “3 words, ‘mind altering mentoring’! My colleague and myself left the class with an invigorated and revised outlook as to how we do sales and do business. Lara is one of those rare teachers who challenges and encourages you both by her example but crucially by honing and improving what you already have and this is done in a robust but humorous and life affirming way. We put what we had learnt from the class into practice first thing the next day. You will find yourself wanting to make a sales call by lunchtime of the class.”
Lead2Grow is part funded by the Causeway Enterprise Agency and the UK Commission for Employment and Skills.