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Pay-Per-Click (PPC)

Date: 13-Jun-2018

Date/time: 13th June 2018, (arrival 9.15am) 9.30am – 11.00am (breakfast included – please note this workshop is limited to 16 spaces)

Location: Zymplify (Board Room), 28 The Promenade, Portstewart, BT55 7AE

Title: A Beginner’s Guide to Pay-Per-Click (PPC)

Cost: £10.00 (inclusive of VAT)

Workshop overview:

PPC ads are the results that show up at the top and on the right-hand side of some Google searches; they’re the ads that you see on the right-hand side of Facebook; they’re the ads marketers have paid to be shown to you when you search for given keyword phrases, rather than organic search results achieved through SEO. Managed wisely, AdWords and other PPC campaigns can provide a healthy ROI. Done incorrectly, PPC can be an exercise in futility. So where to begin with PPC?

What you will learn:

You will learn what is PPC, how to get started and how to set up goals/budget for your campaigns. We will also cover the many different types of ads that are available, as well as remarketing activity and how to set up audiences.

Why attend:

  • Find out what PPC and how to get started with goals/budget
  • How to determine what keywords you should use
  • How to create the perfect ad copy
  • Landing page optimisation
  • Remarketing




• Required