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All the support you need to start-up
and grow your business

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Causeway Enterprise Agency

an independent, not
for profit business
support agency

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Supporting your start-up

we can help you get your business
off the ground. Our team specialises
in start-up strategies and building
your brand.

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Starting a Business in Coleraine

If you are in the process of planning your business, have just started trading or have been in business for some time, Causeway Enterprise Agency can provide you with the tailored support you need to manage it more efficiently, productively and profitably.

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About the Causeway Enterprise Agency

Latest News

01-Dec-2017 Women in Business – The Power of Stories

Karise Hutchinson has a story to tell. In fact, she probably has many stories. Karise is the mother of four children, wife of a micro business owner, a lecturer and the Provost of the Ulster University’s Coleraine Campus.

On the day after the launch of her book ‘The Power of Stories’, Karise joined us, an interested group of female business owners and leaders, to tell us how stories make connections for learning and bring issues to life. With an interest in management and leadership, Karise has explored the value of stories to business owners. Stories for business owners and managers, are not just marketing tools, they reflect reality. Stories for business owners and managers are not fiction, but are the facts and emotion on which our businesses are built.

We all have a story to tell. Our story tells the reality of what we have experienced, our own successes, our own struggles. In telling our story, we engage all the senses of the listener, and involve them in what we are offering.

Stories can help us create loyal customers. Karise explained that stories are like post-its stuck on a page, stories are almost ‘sticky memories’, and customers remember them. Stories help customers learn about the shape, the smell, the sound, the experience of our products and services. Stories cut through the noise of life, emails, tweets, texts and leave the customer with an experience which will be remembered because it has had an impact.

Some of us were sceptical; some of us were nervous and some of us doodled on our pages when Karise encouraged us to record our own story. However, when a few of the women in the room did tell their story, we listened, we engaged and we were involved, more importantly after the Women in Business event we still remember those stories.

You can purchase Dr Hutchinson's book HERE

 

 


 

04-Oct-2017 When Passion meets Purpose #Lead2Grow

September ended on a high for the team here at CEA when we opened the doors to our second Lead2Grow conference hosted in the freshly renovated and beautifully located Riverside theatre in partnership again with Ulster University.

It was a sell out event, live streamed to the globe and as we write this today we are wondering how we can capture all the amazing learning from the stellar cast of speakers, but we will try!

Leadership, being a leader, the leader, becoming a leader; are all terms that some of the best leaders struggle with, are great leaders born or made? This very struggle is the reason we created Lead2Grow. Dr Karise Hutchinson opened the conference explaining that we are a small business economy, that as a community or Tribe, as we learnt on Friday, we need our business leaders to generate wealth for us all to prosper. Karise reminded us that leadership development was key to successful businesses of all sizes.

So what did we learn? Here are our takeaways and if you were there and want a refresh or couldn’t make it and want to learn more, the link to the live stream is at the bottom of this blog.

Jill Robb - Origin Digital

Jill gave us a whistle stop tour of all things digital from her Snapchat glasses for catching video on the move to the fact that in the last 6 years the number of marketing platforms available has risen from 150-1500, truly mind blowing, where do you start? She suggested answering a question, “What issue/problem/pain are you going to solve for your customer?”, Create a strategy, a plan, pick your channels, choose your tactics, measure to see what works well and turn your customers into advocates.

The Panel


Our Panel was diverse, including Fiona Bradley, a leadership coach, Andrew Lynas, MD of a £100m+ food business, Paula Hillman, MBE, PSNI Chief Superintendent, and Tre Sheppard of Hope & Fury Records. 

Our host for the day Mark Carruthers chaired an inspiring Q&A session with our panel, there was so much learning, here are some of their Top Tips;

 

Do what you are good at, don’t be all things to all people

Your Talent Pool is critical – get the right people on your bus

Leaders are Culture Chiefs, set the values and create the culture

Great leaders coach, mentor and empower their team to become leaders in their own right

Leaders use the language of success

The Keynote Speakers

After a quick cup of tea, we were ready for our Keynote, one of the top 20 speakers and futurologists in the world Patrick Dixon, accompanied by his associate Ravi Dua of Global Innovations….

To say that Patrick burst onto the stage is an understatement, he launched into to telling us that he encounters ‘institutional blindness’ everywhere he goes, that often simple things were being missed and over looked by leaders around the world.

He said, ’take off the glasses and avoid losing perspective’ and used a simple story of his time as a waiter. He learned quickly that if he smiled and was speedy and courteous his tips would be good, compared to a restaurant he was recently at where all the guests were using the torch on their phones to read the menu! No one can take their customers for granted today. Create some magic for our organisations by making small changes - move with change for success

One of the most arresting slides of the day was titled:

LIFE IS TOO SHORT

Do things you believe in

It could sound glib, even condescending coming from anyone else but Patrick went on to describe the world as it has become, he described the FUTURE as Fast, Urban, Tribal, Universal, Radical, Ethical, as small business we have the ability to be agile, reach out and grow our tribes based on the Trust we build with them.

He illustrated how impatient we have all become, if a video hasn’t loaded within 3 seconds we have lost interest! As leaders we need to connect with our emotion - our passions – our needs – our customers needs!

Ravi then encouraged us all to tear up the old roadmap of how to create and grow a business, he suggested like Patrick that we needed to go deeper find our inner compass…. where Passion meets Purpose.

If 85% of the worlds population is living in emerging countries, then they are our market, we need to Lead2Grow and go Local2Global….

The challenge is set and we are here to help whether you haven’t started yet, have just started or have been in business for a while.

A final thought on an amazing few hours spent with inspiring people, in the Riverside Theatre at Ulster University in Coleraine, overlooking the beautiful River Bann, How lucky are we…comes from our CEO Jayne Taggart.

“I truly hope you enjoyed the day and that we have inspired lots of new ideas to help you as leaders grow your business. Let’s not be a Kodak, let’s look forwards instead of backwards. In the 1920’s a business was expected to have a lifespan of 67 years, today its 15, the landscape is constantly changing, the companies that win invest in their staff and in themselves as leaders. Don’t get left behind.”

View the Livestream of the event here

View the full galley of the event here


Attendee? A further email will be released, distributing slides and an evaluation to capture your thoughts. Keep an eye on your inbox!

 

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Latest Events

22-Feb-2018
Co-Innovate Workshop

 

FREE INNOVATION WORKSHOP FOR SMEs

10:00 am Thursday 22nd February 2018

Causeway Enterprise Agency, Coleraine, BT52 2NR

What is Co-Innovate?

In an ever changing and increasingly competitive marketplace, innovation is integral to business growth and success. With Co-Innovate, you can learn about the benefits of innovation, identify opportunities for growth in your business and create a vision to make it happen.

For more information on Co-Innovate, eligibility or to register for this free workshop please visit

www.co-innovateprogramme.com

  • Work smarter
  • Equip you for future challenges
  • Add value to your business
  • Stand out from the competition
  • Boost your bottom line

 


 

 

 

23-Feb-2018
Mobile Movie Making Masterclass

Causeway Enterprise Agency and Women in Business NI are delighted to announce a Mobile Movie Making Workshop with Niamh MacAuley from the Video Production team at Purple Dot Videos.

Date    Friday 23rd February 2018 
Time    11.00am - 1.30pm
Location    Causeway Enterprise Agency 
    Loughanhill Ind Estate 
    Coleraine 
    BT52 2NR 
     
Cost    £15 per person (includes lunch)
     
Book    HERE


What will you learn at our Mobile Movie Making Masterclass?

This workshop explores movie making and learning how to apply professional film making skills to your own business marketing by using only your own smart phone. The workshop covers useful tips and practical filming techniques. Each person must bring their smart phone for practical demonstrations. By the end of the workshop you will know-

  • Practical ways to film
  • Positioning, lighting and angles
  • Videos on Facebook
  • Mobile Apps
  • Knowledge on mojo kit
  • Computer editing programmes.

In addition, you will also get to create your own video throughout the workshop!

About the trainer

Niamh is the Head of the Video Production team at Purple Dot Videos with over 4 years of experience in camera operation and video content throughout the island of Ireland. Over the last few years, Niamh has produced over 200 promotional videos for businesses throughout Northern Ireland. Her promotional videos advertise products for small businesses, educate users, promote events or make charity appeals. Niamh's clients range from manufacturing firms, construction companies, retailers, charities and banks. Niamh loved delivering digital video workshops and inspire other to use video as part of their marketing strategy. Looking to find out more about Niamh, check out - https://www.linkedin.com/in/niamh-m-36758611b/ or http://www.purpledot.co.uk

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