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Starting a Business in Coleraine

If you are in the process of planning your business, have just started trading or have been in business for some time, Causeway Enterprise Agency can provide you with the tailored support you need to manage it more efficiently, productively and profitably.




The newly refurbished offices of the First Trust bank, Coleraine were packed to capacity last Thursday evening as we kicked off our Women in Business programme for 2019. The event reached out to our local female entrepreneurs who all made the most of the opportunity presented to connect with new contacts, share experiences and support each other.

The Coleraine branch of the First Trust bank were the hosts for the evening, in partnership with Women In Business NI, Causeway Enterprise Agency and Causeway Chamber of Commerce. We welcomed Eleanor Chambers McEvoy, serial entrepreneur and Northern Ireland’s newly appointed Ambassador for Entrepreneurship (on behalf of Invest NI) as our keynote speaker. A former Dragon on RTE’s Dragons Den and having successfully built and sold two companies and broken new ground as the first independent low-cost supplier in the NI electricity market with Budget Energy, she had great insights and experience to share with the audience.

Eleanor encourages us to dream big and develop a plan to deliver, shaking off the mindset of fear and the “I can’t do it” attitude we are all so good at adopting. “It’s time we realised that its none of our business what others think of us and we need to get out of our own way and break through those glass ceilings we impose on ourselves” she urged. A fear of failure she said, is a Northern Irish trait that we too readily allow to take a grip on us, holding us back from our true potential.

Eleanor’s message was loud and clear – we all need to embrace failure and learn from our mistakes so that we can be stronger, wiser smarter and more successful in our businesses. We need to realise that failure is our journey to significance.

The next Women in Business event in Coleraine is on 27th February 2019, followed by the 3rd Annual Female Entrepreneur Conference in the Galgorm Resort & Spa on Friday 8th March. More details of these events can be found HERE

View the full gallery from the event HERE



Top Tips for Business Success in 2019

The newly refurbished offices of the First Trust bank, Coleraine were packed to capacity last Thursday evening as we kicked off our Women in Business programme for 2019. The event reached out to our local female entrepreneurs who all made the most of the opportunity presented to connect with new contacts, share experiences and support each other.



Would you like the opportunity to win part of a £20K Pitching Fund?

Is your business already trading? Or, are you planning to launch one?

Is your business innovative or does it have a USP?

This Pitching Competition is part of a new 3-year Female Enterprise Programme, Yes You Can, which is a collaboration between the 11 Local Councils, Invest NI and Women in Business. The full Yes You Can Programme will be launched at the Annual Female Entrepreneurs Conference on the 8th March 2019 at Galgorm resort and Spa. Women in Business are delivering the programme across Northern Ireland.

To find out more information and to enter, please download the guidelines and complete the application form:

Pitching Competition Guidelines

Application Form

Applications must be received by Friday 8th February 2019.

Pitch day in Causeway Coast and Glens and Derry City & Strabane Council areas Friday 22nd February 2019 at:

Causeway Enterprise Agency

Loughanhill Industrial Estate, Coleraine, BT52 2NR


Yes You Can - £20K Pitching Competition


Jayne Taggart CEO Causeway Enterprise Agency, Annette Deighan Manager at Causeway Chamber of Commerce, guest speaker Jennifer McKeever MD of Airporter and President of Londonderry Chamber of Commerce, Melanie McAllister manager of the Ulster Bank with bank Business Director Lisa McCaul 

Global Entrepreneurship Week ended on a high for Causeway Enterprise Agency with Jennifer McKeever, Managing Director of Derry/Londonderry based coach firm, Airporter delivering a powerful session to her fellow female entrepreneurs on the North Coast

CEA partnered with Ulster Bank and Causeway Chamber of Commerce to host their monthly Women in Business networking event. The newly refurbished offices of the Coleraine Ulster Bank branch was the setting for the event and it was the perfect opportunity to meet the newly appointed Branch Manager Melanie McAllister, supported by Lisa McCaul from Business Banking

As always, that critical space was allowed for connections and conversations to be made, enjoyed all the more by the delicious Thai & Vietnamese supper provided by Whoosh Street Food Café. As we nibbled on the yummy eats, experiences and contacts were shared and of course ideas for potential business and collaborations were explored! These ladies mean business at these events!

Jennifer talked us through her career and journey in business regaling us with stories of her ups and downs. She spoke with such honesty, humility and vulnerability, sharing just how her and her husband struggled to grow a strong and robust company….even 15 years down the line! On numerous occasions they were ready to throw the towel in and let the business go to the wall, but with drive and resilience she kept pushing on to build the thriving company Airporter is today, with a 21-strong fleet of coaches, transporting 160,000 passengers per year

There was a very powerful message on how she personally grew and developed both as an individual and as a highly effective and exceptional leader. “For so long I felt like a fraud” she shared. “I felt I was out of my depth!” She talked about how she attended local business events and felt she didn’t deserve a seat at the table – she had nothing of value to contribute! But this mind set changed. Jennifer’s passion to make a difference and her courage to just be herself and speak from her gut and her heart earned her so much respect from the local business community, so much so that in 2017 she was voted in as Leader and President of Derry/Londonderry Chamber of Commerce!

This for her was the start of yet another testing but very rewarding journey in terms of her own personal development. She confessed that once again she was so out of her depth and pushed well beyond her comfort zone. This journey however grew her as a person and developed her own self -awareness, giving her the confidence to realise that her contribution is of value, does make an impact and is of significance!

As Jennifer prepares to step down in her role as President of Chamber this year, having played a key leadership role in bringing the business community through very challenging times, particularly with all that is going on with Brexit, Jennifer inspired and encouraged us all that evening to Think Bold, Think Big, believe in our purpose and allow each incremental improvement and experience to grow is into the effective leaders our businesses and communities need us to be.

Incremental improvements and experiences grow us into great leaders



ATG Group, one of the UK and Ireland’s leading specialist environmental and waste management companies are celebrating after being shortlisted for 4 honours within the prestigious BEFTA awards.

Now in their 12th year, the prestigious awards present a unique platform upon which to celebrate the successes of the best businesses within Northern Ireland.

ATG Group’s vast expertise has been recognised in no less than four categories, including Family Business of the Year as Mark and Jacqui McKinney and their 2 children, Scott and Lauren all play vital roles in the business, Research and Development Project of the Year for their new waste treatment technology “LockedIn”, Waste Reduction Project of the Year for their Killybegs Harbour dredging project and Community (CSR) Award for their charity Ashes to Gold.

Mark McKinney, Group Managing Director said, “This is fantastic news for everyone at ATG Group. Having been shortlisted for 4 honours in these highly reputable business awards is a testament to the hard work that the entire team does. From our inception right through to our successes throughout Europe, I couldn’t be prouder of how far we have come, all thanks to the commitment and loyalty of every single employee.”

The winners will be announced at an exciting new version of Northern Ireland’s premier business awards that will take place at the Belfast Waterfront Hall on Thursday 22nd November 2018.


Local Company ATG Group shortlisted for 4 BEFTA awards



A fashion savvy mother and daughter duo from Coleraine have turned their dream of owning their own ladies clothing boutique into a reality with the support of the Go For It Programme, in association with Causeway Coast and Glens Borough Council.

The Go For It Programme is part funded by Invest Northern Ireland and the European Regional Development Fund under the Investment for Growth & Jobs Northern Ireland (2014-2020) Programme.

Barbara and Jayne Allison launched Stable Lane Boutique in Coleraine town centre in August 2017 with the aim of bringing a fresh approach to ladies’ fashion by offering the latest trends in women’s fashion with an inventory of unique clothes by vibrant fashion designers around the world.

Daughter, Jayne, studied International Fashion Marketing at Glasgow Caledonian University And has worked in the retail fashion industry for over 12 years in a variety of roles including sales, buying, visual merchandising and personal shopper. Jayne’s mum, Barbara, is a keen follower of fashion and an experienced local businessperson, having ran a successful fitness business for over 10 years.

After a mother and daughter shopping trip in Coleraine town centre, Barbara and Jayne agreed there was a real gap in the local market for an independent ladies clothing boutique that offered something different than the typical high street fashion retailer.

They decided to sit down and develop their vision for opening their very own ladies clothing boutique and that’s when they turned to the Go For It Programme through Causeway Coast and Glens Borough Council to help them transform their passion for fashion into a business.

Jayne Allison, co-owner of Stable Lane Boutique, said: “Fashion has been an obsession since I was very young, and I always knew I wanted to work in the retail fashion industry. I have had various roles from Saturday part time sales positions at high street fashion outlets, to visual merchandising and management roles with multinational fashion retailers.

“However, my dream has always been to one day open my very own fashion boutique that would allow me to express my own ideas on ladies’ fashion with unique styles and outfits that you wouldn’t typically find on the high street.

“It wasn’t until early 2017 on a family shopping trip in Coleraine that the idea really started to take shape. We realised that there weren’t any independent ladies’ fashion outlets in the area, only the usual big name high street stores that you find in every town and city across Northern Ireland.

“That’s when we decided to contact the Go For It Programme to see if we could turn my dream into a reality. We sat down with Linda Dixon from Causeway Enterprise Agency, who really helped us a lot. She guided us on the market research we needed to do to scope the viability of the business and then helped us to develop a robust business plan. It was this business plan that really propelled us to launch Stable Lane Boutique.

“We are celebrating our one-year anniversary at the end of August and we are going from strength to strength with a loyal customer base that’s growing all the time. The past 12 months has been such a whirlwind, but it has been amazing experience. I can now say that I’m the joint-owner of a ladies’ fashion boutique that delivers stylish, unique and affordable clothing.”

The Go For It programme is delivered free of charge by a team of experienced business mentors through Northern Ireland’s wide network of enterprise agencies. It provides expert advice and help with developing a robust business plan to help turn ideas into a commercial enterprise.

Linda Dixon, Go For It Business Advisor with Causeway Enterprise Agency on behalf of Causeway Coast and Glens Borough Council said; “Jayne and Barbara contacted the Go For It Programme with a clear idea for a business and the products they wanted to sell.

“They are both extremely passionate and it was up to us to channel this enthusiasm, not forgetting their outstanding knowledge on all things fashion, by helping them to develop a robust business plan that would give them the confidence to go out there and make it happen.

“I am delighted that Stable Lane Boutique is really flourishing. They have done a fantastic job creating a unique customer experience with a range of stunning clothing lines like nothing else in the area. I would recommend that any local women who haven’t popped into the boutique to give it a try – you won’t be disappointed.”

If you have a business idea you’d like to develop or if you are thinking about starting a business call 0800 027 0639 or visit: visit


Fashion savvy duo’s eye for style drives business success


At Cloonavin for the launch of the Exploring Enterprise Program with the Causeway Coast and Glens Council Mayor Cllr Brenda Chivers are Joanne Millar Business Advisor Roe Valley Enterprises, Anna Logan Centre Manager at Causeway Enterprise Agency, Martin Clark Business Development Manager with the council and Exploring Enterprise Program Manager Shirelle McIvor.

A new programme has launched in the Causeway Coast and Glens Borough Council area which will boost jobs by working with unemployed and economically inactive people in the region.

The Exploring Enterprise Programme, delivered under the European Social fund (ESF) Programme 2014-2020, will be managed by Enterprise Northern Ireland and rolled out locally by Causeway Enterprise Agency and Roe Valley Enterprises Ltd.

The Exploring Enterprise Programme is a free special support initiative aimed at helping unemployed or economically inactive individuals improve their employment prospects as well as exploring potential self-employment opportunities.

The course provides one-to-one tailored business mentoring support, with the opportunity to work towards achieving an accredited QCF Level 1 Qualification in Understanding Business Enterprise.

Participants will get the opportunity to visit local businesses and work as part of a team to develop business skills and knowledge.

The Mayor of Causeway Coast and Glens, Councillor Brenda Chivers, said: “The Exploring Enterprise Programme aims to increase business awareness and give support to individuals thinking of starting their own business. Small businesses are the backbone of the local economy and we need a constant stream of new people coming forward with business ideas. Exploring Enterprise gives people an opportunity to research and develop their ideas. In many cases people need encouragement and the programme can give them the confidence to go ahead. For many the programme provides a purpose that helps them focus on moving forward.”

Michael McQuillan, Chief Executive of Enterprise Northern Ireland, said: “This is a fantastic opportunity for participants who are experiencing challenges or facing barriers to entering or returning to the labour market, to gain an understanding of enterprise and become employment or self-employment ready.

“While being provided with the opportunity to explore self-employment as an option, the participant can work towards a recognised qualification in Understanding Business. This endorsement professionalises their engagement in the programme and is something they will always have to evidence their capability, as they build a career in enterprise.”

This is an Enterprise Northern Ireland initiative which is part funded through the Northern Ireland European Social Fund Programme 2014 – 2020, the Department for the Economy, Local Enterprise Agencies and Causeway Coast and Glens Borough Council.


Click through for more information on the Exploring Enterprise Programme


Exploring Enterprise Programme Launched in Causeway Region



It was lovely to welcome familiar faces and new ones last Tuesday at the WIBNI Networking event in the Lodge Hotel, where attendees enjoyed a relaxed and informal networking session with coffee and a chat with other Business Owners before the event kicked off.

Attendees had the pleasure of learning from Marketing Strategy expert Gillian McLean from Thrive Marketing & Communications. Gillian, a former CIM Ireland ‘Marketing Director of the Year’ and recipient of Women in Business award for ‘Marketing Campaign of the Year’, has extensive marketing strategy development and execution experience across a range of industries. Gillian told us of just some of her vast experience, which included rebranding of National Museums NI and explained to us how important market research of the customers was in developing the current “Explore, Engage & Enjoy” theme, this saw visitor numbers double at museums in Northern Ireland!

The group were keen to hear more about how Gillian develops marketing strategies. Gillian strongly advised us that MARKET RESEARCH is crucial. In fact, Gillian stressed that marketing strategies should never be developed without doing proper research first. Gillian talked us through the structure of developing a strong marketing strategy, this resonated with the group there and got their minds thinking how they could apply this to their own businesses.

Gillian made sure that the attendees understood that measuring marketing campaigns success was crucial, whether that be phone calls or digital analysis of conversions.

The group thoroughly enjoyed the event and have left well informed and educated about how to best develop a marketing strategy for their own businesses.

It was beneficial to hear the principles we teach here at CEA, reinforced and reiterated from an expert in the field. Thank you, Gillian!


View the full gallery from the event HERE


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Join Women In Business NI HERE



Strengthening Local Business Marketing Strategies with Gillian McLean at WIBNI event



What a delightful sunny morning it was at the Business Breakfast with Maria Costello, held on Wednesday morning past, at the Riverside Theatre in Coleraine. Crusoe’s at the Riverside provided more than 100 attendees with a beautiful tasty breakfast alongside a networking venue with a glorious view over the surrounding countryside, the room had a relaxed atmosphere to chat in before the event kicked off in the theatre itself.

Maria talked us through her inspiring and eventful career to date, regaling us with tales of her ups and downs over the years, this determined lady was not going to let broken bones get in her way, 24 over the years to be exact! Maria started her talk off by showing us her first moped which she bought to transport her to and from her first job, this was just the beginning of something wonderful for Maria as she fell in love with bikes and has since become one of the most accoladed women bike racers in the UK, with a career spanning more than 20 years. In fact, Maria is the only woman motorbike racer to get an MBE.

Maria achievements in bike racing are numerous, just a few are, first woman ever to claim a podium finish in a race around the notorious Isle of Man TT course, securing the female lap record at the Vauxhall International Northwest 200 in 2016, she has also set a Guinness World Record, been voted Sports Personality of the Year in her native county, become an animated character in a PlayStation game, a rider double for Reese Witherspoon in a Hollywood movie and a published author.

Attendees were impressed and inspired to learn of Maria’s resilience, getting back up after failures and broken bones to achieve many firsts in her career, becoming fighting fit when others advised her to give up, she didn’t, instead she went on to achieve even more in the sport that she loves.

After the business breakfast, we all agreed that we had witnessed the story of a unique and special person. Maria Costello has managed to challenge gender stereotypes in the male dominated world of motorcycling and it was wonderful to be reminded that it can be possible to pursue the things we love in life, like Maria has.

The Business Breakfast with Maria Costello, was organised by Ulster University in association with The International North West 200 as part of the 50th anniversary celebrations of the University, in partnership with Causeway Enterprise and Women In Business NI.


View the full gallery from the event HERE

Business Breakfast at the Riverside Theatre with Maria Costello

What a delightful sunny morning it was at the Business Breakfast with Maria Costello, held on Wednesday morning past, at the Riverside Theatre in Coleraine. Crusoe’s at the Riverside provided more than 100 attendees with a beautiful tasty breakfast alongside a networking venue with a glorious view over the surrounding countryside, the room had a relaxed atmosphere to chat in before the event kicked off in the theatre itself.



Guest speaker Karise Hutchinson Provost at the Ulster University Coleraine chatting with attendees at the Power of 4 Program run by the Causeway Enterprise Agency in association with Women in Business.

March has ended on a high for the Power of 4 Programme with Dr Karise Hutchinson delivering a powerful session on action planning at the last of the four training sessions.

Power of 4 is a Business start-up programme delivered by Causeway Enterprise Agency for women of all ages and backgrounds and has 18 participants with a wide range of business ideas, from workshops for children and services for the elderly to bespoke crafts to are all ready to take those ideas into action.

Running every Tuesday over March, the training has been jam packed with input from local successful women in business.

DAY 1,REFINING THE IDEA, was all about the ideas and focused on what motivates the customer to make a purchase. Karen Yates, our first role model, told her story of being involved in Zing Marketing Design and Print, and how she was driven to set up Taylor Yates,her thoughtfully designed and beautifully made range of handbags. Karen’s gorgeous bags definitely instilled ‘desire’ among the group!

DAY 2, MARKETING, the input was all about effective marketing and selling. Camilla Long of Bespoke Communications underlined the importance of communication and networking – especially in a place like Northern Ireland. People buy from people – we sometimes forget this in such a busy online world. The afternoon, the energetic Debbie Rymer of SAND Marketing extolled on the benefits of effective social media and set up the closed Facebook page for the group which has worked a treat, with lively interaction going on between the training session. Thanks Debbie!

DAY 3, THE MONEY, we focused in on finance with input from Vincent Lusby, Invest NI. Client Executive about the sources of funding available for innovative start-ups.

DAY 4, PLANNING, Our second role model, Sue McLoughlin, founder of BlueBird Care Coleraine, spoke to the group about starting up nine years ago and the challenges and achievements she has faced along the way. Sue and Karise both emphasised the importance of making time for planning if you want to make a business succeed and grow.

Po4 helps participants build confidence and take their ideas from concept to launch, along with offering both practical and specialist support.


The next element of the programme will be monthly evening networking meetings with input from expert and peer mentors. Expert mentoring will cover such start-up areas as finance, marketing, planning and tendering.

Developed by Women in Business NI more than 60 women have benefited from the support the programme offers to date. With a success rate of 67% of participants making their business idea a reality, Power of 4 is a hugely successful model.

Thanks to Women in Business NI for providing the funding for Power of 4 Causeway programme and enabling the women of the North Coast to avail of this support.

View full galley here

If you have a business idea or need some help contact Causeway Enterprise Agency on 028 7035 6318 or email or Women In Business NI on 084 5607 6041 or email

Powerful Women encouraging Female Entrepreneurship


Sarah Travers hosting the Q&A session with entrepreneurs Tracy Hamilton of Mash Direct, Terese Charles Tech Entrepreneur, Grainne Kelly of BubbleBum, Edel Doherty of Beyond Business Travel and Celebrity Chef Paula McIntyre at the 2nd Annual Female Entrepreneurs Conference 2018 held at Galgorm Resort and Spa organised by Women in Business and the Causeway Enterprise Agency

Have you forgotten already? We hope not, we are of course referring to the amazing panel of female entrepreneurs that we all got the chance to listen to at the Be Bold for progress conference two weeks ago. As promised this is the second blog in our series with the thoughts and ideas we captured on the day. Time flies and we would like to bring you back into the room that day and help each one of you to grow and learn from the best.

This year’s panellists were, Tracy Hamilton from Mash Direct, the mashed potatoes, Paula McIntyre, author, broadcaster, chef, and cook, Therese Charles, tech entrepreneur, educator, researcher, and wannabe Astronaut, and Edel Doherty from Beyond Business Travel, who knows everything there is to know about business trips….

The panel were interviewed and challenged by the lovely Sarah Travers and joined by one of our key note speakers Grainne Kelly from BubbleBum.

We are lucky to know people in business that are prepared to share their personal story, but this panel showed extreme bravery, honesty and integrity by sharing huge personal and business challenges with us.

Tracy Hamilton was first up. Mash Direct was established with her husband Martin, after they decided to diversify their farm business by adding value to their wholesale farming business. Fourteen years on, Mash Direct is a flourishing farming and food production enterprise and exports its innovative range across the world. Tracy has been instrumental in turning Mash Direct into a household name and Brand Leader throughout the UK and Ireland, ranged in over 5,000 stores. In fact, they have now launched in the USA but Tracy explained the difficulties of running the farm and the business, the challenges and benefits of working with your husband and now her children. She keeps it altogether with her own brand of tenacity, determination and ‘if it’s not in the diary its doesn’t happen’, under Tracy’s leadership the business has not only grown, it has won over 125 awards, truly inspiring.

Therese Charles was probably largely unknown to most of you, in truth that’s how she likes it, but we are pretty sure that most of you still remember her story…Therese explained that school, ‘didn’t work for me’, she didn’t know why, she knew she wanted to be an Astronaut but her teachers had a different view stating in one school report that, “Therese’s imagination runs away with her to the detriment of her English and grammar”. So she became a Rally Driver, as you do, competed, did well and broke her back in an RTA when she was 18 years old. She was told she probably wouldn’t walk again, the first of 7 surgeries was carried out on her 21st birthday. It was 1994, she couldn’t be an Astronaut or a Rally Driver, she went back to school, fell in love with technology, found she had a skill, completed 2 degrees and decided she wanted to research the addictive nature of games and help ‘kids like her’ to learn. Do you remember how quiet the room was when Therese told her story? She created Silverfish in 2011 along with her team of geeks, she made apps, educational games and applied game technology in other sectors like healthcare. Often this would be the end of the story where the clever entrepreneur reaps the benefits of all their hard work, for Therese there have been more challenges. Her fit and healthy appearance on the day belied further health problems that she has bravely fought through, she is driven by wanting to help those ‘kids like me’, she gets up everyday to do just that. What got you out of bed this morning?

Edel Doherty was a director of Selective Travel management for 17 years before she started her travel management company BEYOND Business Travel 7 years ago. The Business under Edel’s leadership has grown year on year to the successful company it is now with a turnover of £13 million and a team of 20 people. Experts in travel management for ambitious companies BEYOND make sure everyone is at their best no matter where they are in the world delivering world class service and cutting-edge technology. Softly spoken she may be but there is no end to this business woman’s achievements, she selflessly praised her team as key to the company’s success and glowed at the client feedback, a few days before following the chaos caused by the ‘beast from the east’. Her team had worked late and over the weekend to get people home. One client had managed to get home on Sunday night to see his family before he left again on Monday and her team had also managed to get another client home in time for the birth of his first child. Edel understands that her business doesn’t just book flights and move people from A-B, they deliver a service that enhances their life and often enables them to have a life, a great example of putting the customer at the heart of the business.

Paula McIntyre, fell in love with restaurants when she was 14, she begged her mum and the local restaurant, McDuff’s to give her a job, she got to wash the dishes but she loved being there. She went to college in Belfast, got a scholarship to America, owned her own restaurant in Manchester and then decided to move home. She describes herself as a Cook, not a celebrity chef, a Cook. She believes you ‘make your own luck’, her career has developed organically. Today she divides her time between lecturing students at NRC, judging the Radio 4 Food & Farm awards, she is a director of Slow Food, regularly contributes to Kitchen Cabinet and Farming Life and is a huge advocate and champion for NI Food. She was heading off to do some more food demos in Borough Market in London. Put simply in her own words Paula said, “At the end of the day I cook and I love food and I’m lucky,” wise words from the girl that started washing dishes age 14.

We captured the final piece of advice from the panel below:

Tracy – “keep talking, keep sharing and doors will open”

Paula – “if someone offers you help, take it”

Edel – “setting goals is key and helps keep you focussed”

Therese – “Don’t die with the music still in you”

Over 200 delegates attended the Female Entrepreneurs Conference 2018, made up of business owners, entrepreneurs and start-ups. The event was supported by Causeway Coast & Glens Borough Council. Mid & East Antrim Borough Council, Causeway Chamber, Enterprise Northern Ireland & Ulster University Business School.

If you have a business idea or need some help contact Causeway Enterprise Agency on 028 7035 6318 or email or Women In Business NI on 084 5607 6041 or email

View the full Gallery from the event HERE

Join Women in Business NI HERE

Join Causeway Chamber HERE

What do Business Trips, Astronauts, Cooks and Mashed Potatoes have in common?