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Starting a Business in Coleraine

If you are in the process of planning your business, have just started trading or have been in business for some time, Causeway Enterprise Agency can provide you with the tailored support you need to manage it more efficiently, productively and profitably.

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Powerful Women encouraging Female Entrepreneurship

29-Mar-2018

 

Guest speaker Karise Hutchinson Provost at the Ulster University Coleraine chatting with attendees at the Power of 4 Program run by the Causeway Enterprise Agency in association with Women in Business.

March has ended on a high for the Power of 4 Programme with Dr Karise Hutchinson delivering a powerful session on action planning at the last of the four training sessions.

Power of 4 is a Business start-up programme delivered by Causeway Enterprise Agency for women of all ages and backgrounds and has 18 participants with a wide range of business ideas, from workshops for children and services for the elderly to bespoke crafts to are all ready to take those ideas into action.

Running every Tuesday over March, the training has been jam packed with input from local successful women in business.

DAY 1,REFINING THE IDEA, was all about the ideas and focused on what motivates the customer to make a purchase. Karen Yates, our first role model, told her story of being involved in Zing Marketing Design and Print, and how she was driven to set up Taylor Yates,her thoughtfully designed and beautifully made range of handbags. Karen’s gorgeous bags definitely instilled ‘desire’ among the group!

DAY 2, MARKETING, the input was all about effective marketing and selling. Camilla Long of Bespoke Communications underlined the importance of communication and networking – especially in a place like Northern Ireland. People buy from people – we sometimes forget this in such a busy online world. The afternoon, the energetic Debbie Rymer of SAND Marketing extolled on the benefits of effective social media and set up the closed Facebook page for the group which has worked a treat, with lively interaction going on between the training session. Thanks Debbie!

DAY 3, THE MONEY, we focused in on finance with input from Vincent Lusby, Invest NI. Client Executive about the sources of funding available for innovative start-ups.

DAY 4, PLANNING, Our second role model, Sue McLoughlin, founder of BlueBird Care Coleraine, spoke to the group about starting up nine years ago and the challenges and achievements she has faced along the way. Sue and Karise both emphasised the importance of making time for planning if you want to make a business succeed and grow.

Po4 helps participants build confidence and take their ideas from concept to launch, along with offering both practical and specialist support.

NEXT STEP

The next element of the programme will be monthly evening networking meetings with input from expert and peer mentors. Expert mentoring will cover such start-up areas as finance, marketing, planning and tendering.

Developed by Women in Business NI more than 60 women have benefited from the support the programme offers to date. With a success rate of 67% of participants making their business idea a reality, Power of 4 is a hugely successful model.

Thanks to Women in Business NI for providing the funding for Power of 4 Causeway programme and enabling the women of the North Coast to avail of this support.

View full galley here

If you have a business idea or need some help contact Causeway Enterprise Agency on 028 7035 6318 or email info@causeway-enterprise.co.uk or Women In Business NI on 084 5607 6041 or email info@womeninbusinessni.com