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When Passion meets Purpose #Lead2Grow

04-Oct-2017

September ended on a high for the team here at CEA when we opened the doors to our second Lead2Grow conference hosted in the freshly renovated and beautifully located Riverside theatre in partnership again with Ulster University.

It was a sell out event, live streamed to the globe and as we write this today we are wondering how we can capture all the amazing learning from the stellar cast of speakers, but we will try!

Leadership, being a leader, the leader, becoming a leader; are all terms that some of the best leaders struggle with, are great leaders born or made? This very struggle is the reason we created Lead2Grow. Dr Karise Hutchinson opened the conference explaining that we are a small business economy, that as a community or Tribe, as we learnt on Friday, we need our business leaders to generate wealth for us all to prosper. Karise reminded us that leadership development was key to successful businesses of all sizes.

So what did we learn? Here are our takeaways and if you were there and want a refresh or couldn’t make it and want to learn more, the link to the live stream is at the bottom of this blog.

Jill Robb - Origin Digital

Jill gave us a whistle stop tour of all things digital from her Snapchat glasses for catching video on the move to the fact that in the last 6 years the number of marketing platforms available has risen from 150-1500, truly mind blowing, where do you start? She suggested answering a question, “What issue/problem/pain are you going to solve for your customer?”, Create a strategy, a plan, pick your channels, choose your tactics, measure to see what works well and turn your customers into advocates.

The Panel


Our Panel was diverse, including Fiona Bradley, a leadership coach, Andrew Lynas, MD of a £100m+ food business, Paula Hillman, MBE, PSNI Chief Superintendent, and Tre Sheppard of Hope & Fury Records. 

Our host for the day Mark Carruthers chaired an inspiring Q&A session with our panel, there was so much learning, here are some of their Top Tips;

 

Do what you are good at, don’t be all things to all people

Your Talent Pool is critical – get the right people on your bus

Leaders are Culture Chiefs, set the values and create the culture

Great leaders coach, mentor and empower their team to become leaders in their own right

Leaders use the language of success

The Keynote Speakers

After a quick cup of tea, we were ready for our Keynote, one of the top 20 speakers and futurologists in the world Patrick Dixon, accompanied by his associate Ravi Dua of Global Innovations….

To say that Patrick burst onto the stage is an understatement, he launched into to telling us that he encounters ‘institutional blindness’ everywhere he goes, that often simple things were being missed and over looked by leaders around the world.

He said, ’take off the glasses and avoid losing perspective’ and used a simple story of his time as a waiter. He learned quickly that if he smiled and was speedy and courteous his tips would be good, compared to a restaurant he was recently at where all the guests were using the torch on their phones to read the menu! No one can take their customers for granted today. Create some magic for our organisations by making small changes - move with change for success

One of the most arresting slides of the day was titled:

LIFE IS TOO SHORT

Do things you believe in

It could sound glib, even condescending coming from anyone else but Patrick went on to describe the world as it has become, he described the FUTURE as Fast, Urban, Tribal, Universal, Radical, Ethical, as small business we have the ability to be agile, reach out and grow our tribes based on the Trust we build with them.

He illustrated how impatient we have all become, if a video hasn’t loaded within 3 seconds we have lost interest! As leaders we need to connect with our emotion - our passions – our needs – our customers needs!

Ravi then encouraged us all to tear up the old roadmap of how to create and grow a business, he suggested like Patrick that we needed to go deeper find our inner compass…. where Passion meets Purpose.

If 85% of the worlds population is living in emerging countries, then they are our market, we need to Lead2Grow and go Local2Global….

The challenge is set and we are here to help whether you haven’t started yet, have just started or have been in business for a while.

A final thought on an amazing few hours spent with inspiring people, in the Riverside Theatre at Ulster University in Coleraine, overlooking the beautiful River Bann, How lucky are we…comes from our CEO Jayne Taggart.

“I truly hope you enjoyed the day and that we have inspired lots of new ideas to help you as leaders grow your business. Let’s not be a Kodak, let’s look forwards instead of backwards. In the 1920’s a business was expected to have a lifespan of 67 years, today its 15, the landscape is constantly changing, the companies that win invest in their staff and in themselves as leaders. Don’t get left behind.”

View the Livestream of the event here

View the full galley of the event here


Attendee? A further email will be released, distributing slides and an evaluation to capture your thoughts. Keep an eye on your inbox!