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Starting a Business in Coleraine

If you are in the process of planning your business, have just started trading or have been in business for some time, Causeway Enterprise Agency can provide you with the tailored support you need to manage it more efficiently, productively and profitably.

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Women in Business – The Power of Stories

01-Dec-2017

Karise Hutchinson has a story to tell. In fact, she probably has many stories. Karise is the mother of four children, wife of a micro business owner, a lecturer and the Provost of the Ulster University’s Coleraine Campus.

On the day after the launch of her book ‘The Power of Stories’, Karise joined us, an interested group of female business owners and leaders, to tell us how stories make connections for learning and bring issues to life. With an interest in management and leadership, Karise has explored the value of stories to business owners. Stories for business owners and managers, are not just marketing tools, they reflect reality. Stories for business owners and managers are not fiction, but are the facts and emotion on which our businesses are built.

We all have a story to tell. Our story tells the reality of what we have experienced, our own successes, our own struggles. In telling our story, we engage all the senses of the listener, and involve them in what we are offering.

Stories can help us create loyal customers. Karise explained that stories are like post-its stuck on a page, stories are almost ‘sticky memories’, and customers remember them. Stories help customers learn about the shape, the smell, the sound, the experience of our products and services. Stories cut through the noise of life, emails, tweets, texts and leave the customer with an experience which will be remembered because it has had an impact.

Some of us were sceptical; some of us were nervous and some of us doodled on our pages when Karise encouraged us to record our own story. However, when a few of the women in the room did tell their story, we listened, we engaged and we were involved, more importantly after the Women in Business event we still remember those stories.

You can see the gallery for this event HERE

You can purchase Dr Hutchinson's book HERE